Written by Shoma on July 3, 2016

Future of the Publishing Industry    By Sophia van Gent The landscape of the publishing industry has changed immensely since the introduction of the Internet and eBooks. With the introduction of parallel import restrictions in the early 1990s, the Australian publication market became solid and protected, enabling a ‘portfolio’-esque model for local editions of overseas-originated…

Continue Reading


Written by Sophia van Gent on July 3, 2016

When choosing your branding for the first time (or if you are rebranding) what colour you choose can impact your sales. Different colours trigger different emotions and choose the wrong colour you might just negatively impact your sales line. Colours are cues to help the audience see what you want them to see, feel what…

Continue Reading


Written by Tess Dickson on July 2, 2014

A professional resume is essentially an advertisement. It is an advertisement of your skills, training and education. The buyer is the employer and the product is you, the employee. In order to stand out from the other “products” a resume needs to show the buyer that you offer something that others do not. If you…

Continue Reading


Written by Shoma on November 10, 2013

Have you ever wondered how a millionaire becomes a millionaire? Is it hard work? Is it smart thinking? Is it inheritance? It could be all of these or none, but without one ingredient, the millionaire wouldn’t be multiplying his/her millions. That one ingredient is charisma. And you don’t need to be a millionaire to possess…

Continue Reading


Written by Dev001 on September 26, 2013
wc

Writing content for your website You have created your website, it looks really good and you are hoping that  people will step in, be wowed by the website and naturally, start buying your products or services straight away , right? Well maybe and maybe not. It is a bit more complex than that. It works…

Continue Reading


Written by Shoma on September 26, 2013

 There are three types of equity that you can spend to produce anything – time, talent and money. To create anything of value, you need at least two of these. So why invest any of these on content for your website? It’s simple.  People around the globe are searching for you online – on the…

Continue Reading